BRANDORA – The World of Licensing

brand-licensing.com is a worldwide unique business platform for the licensing industry. We provide business professionals and everyone interested with comprehensive information on what’s going on in the international world of licensing. Here you will find latest news about the licensing marketplace – about brand licensing, brand extension, trademark and character licensing, celebrities and charity organisations, promotion activities and merchandising campaigns as well as latest product news. What is more, thanks to our unparalleled database, details on properties, licensed manufacturers, products, rights owners and agencies are virtually just a click away. More than 3,000 business professionals have already subscribed to our bi-weekly Lizenzbranche Bulletin and circulation figures are constantly rising.

Chubby creatures with cheerful features - KIDDINX Media start marketing the popular Gelini

It has been several years since the first Gelini Gummy Bear came into this world. Cuddly bodies and a cheeky face, these attributes have been unmistakable from the very beginning. Friends of his creator Jörg Zahradnicek were utterly charmed, so he couldn’t stop at his first Gummy Bear. Step by step he designed a whole family – today they are known as Gelini. The actual brand was developed in 1998. Zickzak – called Zick – was the first. Everything started with him. Today there are thirteen individual Gelini Bears. Each of them is easily distinguishable by their own colour and their equally distinctive character. Individual character traits decide on their look, their passions, and their more

LIMA Germany will welcome you to the Day of Licenses 2013 on 16. April in Cologne

2013, the eleventh Day of Licensing raises its curtain to present successful topics, innovative creations and merchandising rights and attractive promotional and marketing campaigns. 27 high-profile licensors and agencies will share basic knowledge regarding the most important and brand new national and international licensing rights. Selected topics: Brands, characters, TV series, feature films, VIPs, sports and much more Please refer to the attached flyer for the entire lecture schedule ... more Online-registration is now open on www.lima-verband.de.

BRANDORA overview of latest developments on the German licensing market

In 2013 BRANDORA once more wants to offer an interesting overview of new and well-established licenses on the German market. Surely there is an interesting brand for everyone… ProSiebenSat.1 Licensing presents a new promising children’s brand: “Giraffenaffen”. This brand stands for 17 colourful, funny children’s songs. Artists like jazz musician Götz Alsmann, rapper Thomas D, pop singers Lena and Roger Cicero, or bands like The BossHoss and Culcha Candela contributed their favourite children’s songs for the “Giraffenaffen” album. The CD features classic songs like “Der Mond ist aufgegangen”, “Meine Oma fährt im Hühnerstall Motorrad” or “Der, die, das” as well as the dedicated title song “Wir sind da (Giraffenaffensong)” sung by Roger Cicero. “Giraffenaffen” combines the love of music and the love of children – that’s why the proceeds partly go to “Die ARCHE”, a children’s and youth’s charity fund. The CD was launched ... mehr

A mouse-like success: “Butlers ♥ Disney” collection successfully launched

On occasion of the official market launch of the “Butlers ♥ Disney” collection family-run enterprise Butlers and global corporation Walt Disney Company called a press conference in Cologne. Since end of August more than 150 articles featuring Mickey – plates, mugs, bread boards, and countless other accessories and gift items – are available at Butlers’. For the first time, the company provided customers with the opportunity to pre-order items two weeks prior to the official market launch. “Within only a few days we have sold more than 600 Disney products online. We’d never expected that,” told Wilhelm Josten, co-founder and managing director of Butlers GmbH & Co. KG, at the press conference in Cologne. And Josten is quite satisfied ... more