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BRANDORA – The World of Licensing

brand-licensing.com is a worldwide unique business platform for the licensing industry. We provide business professionals and everyone interested with comprehensive information on what’s going on in the international world of licensing. Here you will find latest news about the licensing marketplace – about brand licensing, brand extension, trademark and character licensing, celebrities and charity organisations, promotion activities and merchandising campaigns as well as latest product news. What is more, thanks to our unparalleled database, details on properties, licensed manufacturers, products, rights owners and agencies are virtually just a click away. More than 3,000 business professionals have already subscribed to our bi-weekly Lizenzbranche Bulletin and circulation figures are constantly rising.

 
 
 
 

BRANDORA - Overview of the German Licensing Market (by Katja Lux)

 

The year 2014 has just started and is already holding out the promise of countless new top sellers on the German licensing market. Today we want to offer a brief overview of what you are to expect from the upcoming months. Be inspired and stop by at www.brand-licensing.com. Here you will find daily updates on the latest developments in the world of licensing. If there is any further information you need, feel free to contact lizenzbranche@lizenzbranche.de.
This year, KiKANiNCHEN, the multimedia KiKA preschool brand will be five years old. In autumn KiKA will duly celebrate its anniversary. The brand has long established itself on TV, on the market and in the heart of children and parents alike. The latest survey of the Internationales Zentralinstitut für das Jugend- und Bildungsfernsehen (IZI) confirms that Kikaninchen is one of the Top 10 Preschool Characters and also No. 2 Preschool Programme. It’s no wonder that the TV programme KiKANiNCHEN continuously gains significant market share among preschool children. The web portal www.kikaninchen.de ranks among the most popular preschool websites on the German internet. And, of course ... more

 
 

PEANUTS News - Snoopy loves to play!

Thanks to new partners like Heunec and Schleich PEANUTS will be prominently featured this year at toy retail. The PEANUTS toys and games program will be complemented by the comprehensive line of Noris-Spiele. The lovingly arranged new Coffee Table Edition „Die PEANUTS Schatztruhe“ of Panini Books is set to thrill Fans and Collectors. It isn’t a secret that Snoopy loves to cuddle. The plush line of Heunec will be at least as soft and cuddly as the famous beagle and serves as welcome excuse for a daily hug. Besides Snoopy and his sidekick Woodstock plush figurines ... more

 

 
 

Never-ending Success-Story: Ice Age

 

Ice Age ist die erfolgreichste Animationsfilmreihe aller Zeiten. Die abenteuerliche Reise von Mammut Manni, Riesenfaultier Sid und Säbelzahntiger Diego durch die eiszeitliche Kälte von vor rund 20.000 Jahren begeistert seit dem ersten Film (2002) Millionen von Menschen überall auf der Welt. Und sie überzeugte auch die Kritiker: Ice Age erhielt 2003 eine Oscarnominierung als „bester animierter Film“ sowie je eine Nominierung für den Saturn Award, den Golden Satellite Award und den Young Artist Award in derselben Kategorie ... mehr

NEWS-Ticker
LIMA UK at BLE 2014
Mad Dog Appoint Those Licensing People
Poeticgem Drinks To Another New Deal
New National Accounts Manager for Schleich UK
VIZ Media Europe brings Tenkai Knights to Russia for broadcast on TNT
2015 North American International Toy Fair to host digital Kids Conference
Cartoon Network collaborates with H&M on exclusive T-Shirt Range inspired by Adventure Time
Nickelodeon Greenlights Discovery at Comic-Con for Animated Shorts Program, Cupcakery of Doom
Zeptolab announces new McDonald´s Happy Meal promotion for Cut the Rope
Outfit7 partners with Merchant on Demand Ltd (MerchANT)
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