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BRANDORA – The World of Licensing
brand-licensing.com is a worldwide unique business platform for the licensing industry. We provide business professionals and everyone interested with comprehensive information on what’s going on in the international world of licensing. Here you will find latest news about the licensing marketplace – about brand licensing, brand extension, trademark and character licensing, celebrities and charity organisations, promotion activities and merchandising campaigns as well as latest product news. What is more, thanks to our unparalleled database, details on properties, licensed manufacturers, products, rights owners and agencies are virtually just a click away. More than 3,000 business professionals have already subscribed to our bi-weekly Lizenzbranche Bulletin and circulation figures are constantly rising.
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Disney presents their third Expo in Cologne
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|  On 30 June 2010 Walt Disney Company Germany opened the doors of Cologne’s Cinedom for their Disney Expo 2010. The media and family entertainment group presented 700 attendees, partners and exhibitors with their entire range of products and licences as well as their new company structure for Disney in Germany, Austria and Switzerland. The Expo targeted cooperation and retail partners, licensees and retail partners. Countless presentations and product displays at almost 60 booths provided visitors with information on latest Disney products and franchises as well as an overview of all business activities and licensed Disney themes. Top properties for 2010/2011 include the latest Pixar’s movie adventure „Toy Story 3“, the Wii™ action adventure game “Mickey Epic”, the feature film “Tron Legacy”, and the “Fairies Franchise” around the popular fairy ... more |
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Licensing International Expo 2010 Experiences 15 Percent Growth
Licensing International Expo 2010 Experiences 15 Percent Growth In Attendance As SHow Marks Second Year in Las Vegas
International Presence Increases By 14% As Major Exhibitors Renew for 2011
Licensing International Expo, the world’s premier marketplace for the $191 billion licensing industry, concluded on June 10 at the Mandalay Bay Convention Center with an increased pre-registered attendance of 21,000 which is a rate of more than 15 percent over last year. International visitors from key countries, including Japan, France, Mexico, The UK, Russia, Spain, Singapore and China, also increased by more than 14% for the three day expo. “The 2010 show was our highest attended show in many years with our opening day receiving more visitors than the entire three days of last year’s show,” said Liz Crawford, show director with Advanstar Communications, show organizer, “We were thrilled with the quality of attendees, the quantity of key retailers and international visitors to the show. Customer feedback ... more
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The Year 2010 – New licenses and classic brands for the German market
 What does the upcoming year 2010 hold for licensing in Germany? Even though or just because Germany is still affected by global economic crises, the licensing market here remains stable. Licensed products take about 17 percent of the market, quite a small proportion compared to the rest of Europe. Top licensing category is apparel with toys following hard on the heels. However, more and more consumers in Germany prefer buying licensed products. Sleep wear featuring The Peanuts, socks to the Simpsons, a cereal bowl with Kermit the Frog, Ed Hardy branded exercise books, a bag featuring SpongeBob SquarePants or bed linen in Coca Cola design – licensed articles have long become steady companions in everyday life. And not only children feel attracted to these products; more and more adults are spellbound by licensing. To serve the current trend, a broad portfolio of licensed products from different categories enters the German market in 2010. In addition to completely new properties, classic licenses like “Love is …”, this year celebrating their 40th anniversary, enjoy a renaissance. In 2010 the German market sees more “Love is…” products than ever before. Manufacturers like Herding and TeNeues once more market various beautiful items to ... mehr |
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