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Licensing Forum 2015

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BRANDORA – The World of Licensing is a worldwide unique business platform for the licensing industry. We provide business professionals and everyone interested with comprehensive information on what’s going on in the international world of licensing. Here you will find latest news about the licensing marketplace – about brand licensing, brand extension, trademark and character licensing, celebrities and charity organisations, promotion activities and merchandising campaigns as well as latest product news. What is more, thanks to our unparalleled database, details on properties, licensed manufacturers, products, rights owners and agencies are virtually just a click away. More than 3,000 business professionals have already subscribed to our bi-weekly Lizenzbranche Bulletin and circulation figures are constantly rising.


Licensing Market Munich - LIMA Reveals Licensing Awards Winners


At the end of an impressive and successful Licensing Market, in the Bayerische Hof Hotel in Munich, a spectacular night followed. The highlight was the traditional LIMA Dinner Party and the LIMA Award Ceremony. The Awards honor the top licensed properties, products and campaigns in 7 distinct categories voted by the LIMA Germany members:
  • Licensing theme of the year 2014: German Soccer National Team DFB
  • Promotion of the year 2014: REWE DFB Soccer Trading Cards 2014 FIFA World Cup
  • Brand/VIP Sport Brand of the year 2014: DFB, German Soccer National Team
  • Product of the year 2014: Panini Trading Card Album FIFA World Cup
  • Licensor of the year 2014: Studio 100 Media
  • Retail partner of the year 2014: Müller
  • Licensee of the year 2014: Panini

Disney Baby presents licensed products and strong partners on occasion of the Kind & Jugend

Exclusive Disney Baby products to famous Disney characters accompany young families through the adventures of everyday life from their very first day. Lovingly designed items to Winnie the Pooh, Mickey Mouse or Donald Duck create a comfortable atmosphere and inspire children’s curiosity. What is more, they also remind parents of their own childhood days. Soothers, sleeping bags, prams, soft toys, and furnishings – this year many a long-term cooperation has been increased, established product ranges have been expanded and many new licensees have come on board. TOMY, Hauck, Osann, NUK... more



Tom and Jerry are back


The cult duo is back: Even before Tom and Jerry celebrate their 75th birthday in the upcoming year, Boomerang, the children and family channel by Turner Broadcasting System Germany, brings the new Tom and Jerry Show to Germany, Austria and Switzerland. The animated TV series is produced by Warner Bros. and presents the legendary cat and mouse team in a fresh look and new settings. They make their German TV debut on Boomerang on ... more

VIPO signs digital content license agreement with Qello
Monthly market share: Disney Channel outperforms Nickelodeon for the first time in November
Entertainment One’s Ben and Holly’s Little Kingdom Casts its Spell in Australia
Media Icon, Paris Hilton, Grows Licensing Programme with New Watch Line
China’s Booming Licensing Market: The Licensees’ View
Joester Loria Group Appoints Team! Licensing for The World of Eric Carle in Germany
How One Hong Kong Toy Maker Turned to Licensing to Reinvent his Business
Cartoon Network and Dr. Martens to launch limited edition boots range
Olly the little white van: more products, more countries, more languages!
Chris Brown, Pharrell Williams and Beyonce Win Big at Soul Train Awards 2014
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