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BRANDORA Overview of latest developments on the German licensing market

It is 2012 … and what can we expect of the upcoming year? A lot of new properties, but also long-term favourites. Below you will find a small but interesting overview of new and classic properties on the German licensing market: Kiddinx celebrate world’s most famous talking elephant He came into the world 35 years ago – and for many his stories have been an integral part of their childhood days. Who are we talking about? Benjamin Blümchen, of course, world’s most famous talking elephant. And Benjamin wants to celebrate his birthday with numerous new products and activities. A theatre tour, a guest appearance at the Robinson Club in Fuerteventura or a show on TV – the giant pachyderm with the large ears is (almost) everywhere. On occasion of his anniversary KIDDINX plans to release brand new audio plays. What is more, Schmidt Spiele launch a plush elephant in pyjamas, a game of pairs with “Toorooo” ... more

Bed linen featuring the Death and his Poodle

their bed linen collection for 2012. “Death Beddings” are first introduced to the public at the Heimtextil, the biggest international trade fair for home and contract textiles in Frankfurt, Germany. (11-14 January 2012). For this reason “Not Funny” cartoonist Joscha Sauer will be on-site on Thursday, 12 January 2012 from 11:00 to 12:00 and sign his books at the Klaus Herding GmbH stand (Hall 8.0 E84). Joscha Sauer, Germany’s most famous and most successful cartoonist of today, reached highest awareness levels mostly for his “Not Funny” cartoons, characterized by ... more

Lucky Pig!

Active Merchandising expand their licensing portfolio: As of now they hold the licensing rights to market “Peppa Pig” and “Tom & the Slice of Bread with Strawberry Jam & Honey” in German-speaking territories. The latest addition to Anita van Esch’s successful portfolio is the award-winning animated series “Peppa Pig” from the UK. In Germany, the show has been airing on KI.KA since October 2005. Target demographic is kids aged 2-6 years. Peppa Pig is a lively, curious and resourceful little girl pig in a red dress. “Mushy mud” is what she loves ...more

m4e AG new licensing agent for LITTLE PRINCESS

The German brand management and media company m4e AG extends its pre-school section with the merchandising rights for the hit preschool property “Little Princess” (65 x 11’). Licensor Zodiak Kids, part of the Zodiak Media Group, invited agents to pitch for the rights for the German-speaking territories and was highly convinced by m4e’s concept. So the German merchandising specialist was assigned to expand the licensing programme for this popular brand. The merchandising in Benelux is already handled by m4e subsidiary Telescreen B.V. thus the m4e group is now able to offer extensive ...more