|
|
|
|
BRANDORA – The World of Licensing
brand-licensing.com is a worldwide unique business platform for the licensing industry. We provide business professionals and everyone interested with comprehensive information on what’s going on in the international world of licensing. Here you will find latest news about the licensing marketplace – about brand licensing, brand extension, trademark and character licensing, celebrities and charity organisations, promotion activities and merchandising campaigns as well as latest product news. What is more, thanks to our unparalleled database, details on properties, licensed manufacturers, products, rights owners and agencies are virtually just a click away. More than 3,000 business professionals have already subscribed to our bi-weekly Lizenzbranche Bulletin and circulation figures are constantly rising.
|
| |
| | |
| |
BRANDORA Overview of latest developments on the German licensing market
 |
|
Summer breezes, sandy bays, and sunny beaches… holidays and relaxation or first preparations for Christmas festivities? There’s a lot going on in the German licensing market. That’s why BRANDORA once more tells about new trends and latest developments in Germany.
52 years and none the weaker...
Asterix – the licensed Gaul with the magic potion – Number 1 comic character – for more than 50 year the key to success in publishing, film, and licensing. Now Asterix and Obelix come for real. The Great Asterix Tour starts in autumn 2012 and inspires all Asterix enthusiasts, irrespective of their age (in selected cities in Germany – debut in September 2012 in Frankfurt. Venues 2013 include Munich, Oberhausen, and Zurich). On www.asterix-tour.com everyone can go on a virtual trip through the world of Gauls and get a first impression of what the life tour will be like. And, of course, details on tickets, dates and more will soon follow on www.brand-licensing.com. What is more: Another feature film is already in the pipeline. In October the next live action Asterix & Obelix movie will hit ... more |
|
| |
| | |
| |
Lurchi - Probably world’s most famous fire salamander
|
Everything begun in the basement of Jakob Sigles’ shoemaker’s workshop in Kornwestheim. It was quite comfortable in the basement between large bales of leather. In return for this comfortable home Lurchi had to perch on the salamander company logo during the day. However, standing stiff as a stuffed salamander is far from being fun. One day Lurchi got fed up with his daytime job. He took his hat and shoes from his box and went off to discover the world. Utterly incredibly, what strange things happened to him and everyone wanted to read about it. So the comic artists Heinz ...more |
|
 |
|
| |
| | |
| |
Bed linen featuring the Death and his Poodle
| their bed linen collection for 2012. “Death Beddings” are first introduced to the public at the Heimtextil, the biggest international trade fair for home and contract textiles in Frankfurt, Germany. (11-14 January 2012). For this reason “Not Funny” cartoonist Joscha Sauer will be on-site on Thursday, 12 January 2012 from 11:00 to 12:00 and sign his books at the Klaus Herding GmbH stand (Hall 8.0 E84). Joscha Sauer, Germany’s most famous and most successful cartoonist of today, reached highest awareness levels mostly for his “Not Funny” cartoons, characterized by ... more |
|
 |
|
| |
| | |
| |
Lucky Pig!
 |
|
Active Merchandising expand their licensing portfolio: As of now they hold the licensing rights to market “Peppa Pig” and “Tom & the Slice of Bread with Strawberry Jam & Honey” in German-speaking territories. The latest addition to Anita van Esch’s successful portfolio is the award-winning animated series “Peppa Pig” from the UK. In Germany, the show has been airing on KI.KA since October 2005. Target demographic is kids aged 2-6 years. Peppa Pig is a lively, curious and resourceful little girl pig in a red dress. “Mushy mud” is what she loves ...more |
|
| |
| | |
| |
Ready, steady, go – be off on your egg hunt!
 |
|
Disney holds wonderful Easter surprises for young and old!
Many new Disney products hit German retail shelves just in time for the Easter holidays. So the decision on the perfect Easter gift is quite easy this year. Tinkerbell and her friends have a fair(l)y wonderful surprise. They ask children and parents to engage in their “Fairygolds Activity” and plant their own fairy flowers. What is more: At www.disney.de/fairygolds fairy friends enter into a raffle, while new fairy dolls and „Disney Fairies“ licensed puzzles provide terrific fun for at home. Things get royal and magical when the “Disney Princesses” Belle, Cinderella, Snow White, Rapunzel and co. invite children to play ... mehr |
|
|
|