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Brand Licensing

October 7.-9.2014

Dubai International
Brand Licensing Fair

October 27.-28.2014

Consumer Products

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BRANDORA – The World of Licensing is a worldwide unique business platform for the licensing industry. We provide business professionals and everyone interested with comprehensive information on what’s going on in the international world of licensing. Here you will find latest news about the licensing marketplace – about brand licensing, brand extension, trademark and character licensing, celebrities and charity organisations, promotion activities and merchandising campaigns as well as latest product news. What is more, thanks to our unparalleled database, details on properties, licensed manufacturers, products, rights owners and agencies are virtually just a click away. More than 3,000 business professionals have already subscribed to our bi-weekly Lizenzbranche Bulletin and circulation figures are constantly rising.


BRANDORA - Overview of the German Licensing Market (by Katja Lux)


The year 2014 has just started and is already holding out the promise of countless new top sellers on the German licensing market. Today we want to offer a brief overview of what you are to expect from the upcoming months. Be inspired and stop by at Here you will find daily updates on the latest developments in the world of licensing. If there is any further information you need, feel free to contact
This year, KiKANiNCHEN, the multimedia KiKA preschool brand will be five years old. In autumn KiKA will duly celebrate its anniversary. The brand has long established itself on TV, on the market and in the heart of children and parents alike. The latest survey of the Internationales Zentralinstitut für das Jugend- und Bildungsfernsehen (IZI) confirms that Kikaninchen is one of the Top 10 Preschool Characters and also No. 2 Preschool Programme. It’s no wonder that the TV programme KiKANiNCHEN continuously gains significant market share among preschool children. The web portal ranks among the most popular preschool websites on the German internet. And, of course ... more


PEANUTS News - Snoopy loves to play!

Thanks to new partners like Heunec and Schleich PEANUTS will be prominently featured this year at toy retail. The PEANUTS toys and games program will be complemented by the comprehensive line of Noris-Spiele. The lovingly arranged new Coffee Table Edition „Die PEANUTS Schatztruhe“ of Panini Books is set to thrill Fans and Collectors. It isn’t a secret that Snoopy loves to cuddle. The plush line of Heunec will be at least as soft and cuddly as the famous beagle and serves as welcome excuse for a daily hug. Besides Snoopy and his sidekick Woodstock plush figurines ... more



Sorgenfresser Worry Eaters Win Toy Fair 2014 Editors' Choice Award


Sorgenfresser Worry Eaters have been voted Toy of the Show by media visiting Toy Fair this week in the event’s second annual Editors’ Choice awards.

More than 300 broadcast, national, consumer and trade journalists have reported from Toy Fair since it opened on Tuesday 21 January and out of the thousands of fantastic new toys on display they chose their top three: 1st place: Sorgenfresser Worry Eaters, Schmidt Spiele (Coiledspring Games in UK)

2nd place: Paw Patrol, Spin Master

3rd place: Nano Quad, Revell (also Toy Fair Best New Toy Award winner) ... more

Chupa Chups inks international deal with H&M for apparel and Accessories
Licensing Awards 2014 finalists are announced!
Jeremy Robinson confirmed as Schleich UK’s new Country Manager
Portico Injects LIFE Into New Range!
Lima Sky jumps into Publishing with Egmont Publishing
Hoho Rights appoints Active Merchandising to represent Cloudbabies
Smiley to open Pop-Up Store in Hong Kong
m4e appointed License Connection to represent Tip the Mouse in Benelux
The first Mia and me® game-app - adventures in the mobile dimension
Nickelodeon Marks Third Straight Quarter at Number-One
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