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BRANDORA – The World of Licensing is a worldwide unique business platform for the licensing industry. We provide business professionals and everyone interested with comprehensive information on what’s going on in the international world of licensing. Here you will find latest news about the licensing marketplace – about brand licensing, brand extension, trademark and character licensing, celebrities and charity organisations, promotion activities and merchandising campaigns as well as latest product news. What is more, thanks to our unparalleled database, details on properties, licensed manufacturers, products, rights owners and agencies are virtually just a click away. More than 3,000 business professionals have already subscribed to our bi-weekly Lizenzbranche Bulletin and circulation figures are constantly rising.


Licensing Market Munich - LIMA Reveals Licensing Awards Winners


At the end of an impressive and successful Licensing Market, in the Bayerische Hof Hotel in Munich, a spectacular night followed. The highlight was the traditional LIMA Dinner Party and the LIMA Award Ceremony. The Awards honor the top licensed properties, products and campaigns in 7 distinct categories voted by the LIMA Germany members:
  • Licensing theme of the year 2014: German Soccer National Team DFB
  • Promotion of the year 2014: REWE DFB Soccer Trading Cards 2014 FIFA World Cup
  • Brand/VIP Sport Brand of the year 2014: DFB, German Soccer National Team
  • Product of the year 2014: Panini Trading Card Album FIFA World Cup
  • Licensor of the year 2014: Studio 100 Media
  • Retail partner of the year 2014: Müller
  • Licensee of the year 2014: Panini

Disney Baby presents licensed products and strong partners on occasion of the Kind & Jugend

Exclusive Disney Baby products to famous Disney characters accompany young families through the adventures of everyday life from their very first day. Lovingly designed items to Winnie the Pooh, Mickey Mouse or Donald Duck create a comfortable atmosphere and inspire children’s curiosity. What is more, they also remind parents of their own childhood days. Soothers, sleeping bags, prams, soft toys, and furnishings – this year many a long-term cooperation has been increased, established product ranges have been expanded and many new licensees have come on board. TOMY, Hauck, Osann, NUK... more



Tom and Jerry are back


The cult duo is back: Even before Tom and Jerry celebrate their 75th birthday in the upcoming year, Boomerang, the children and family channel by Turner Broadcasting System Germany, brings the new Tom and Jerry Show to Germany, Austria and Switzerland. The animated TV series is produced by Warner Bros. and presents the legendary cat and mouse team in a fresh look and new settings. They make their German TV debut on Boomerang on ... more

Toei Animation and Sanrio GmbH form European partnership
Entertainment One’s Ben and Holly’s Little Kingdom Gathers Momentum in the UK
Licensing Market Munich - LIMA Reveals Licensing Awards Winners
Character’s Cra-Z-Knitz makes the headlines as the next instalment for loomers
Kip & Sew collaborates with The Walt Disney Company for premium collections
Children’s classic Bagpuss comes to iOS and Android
Ingo Devices launches its brand new line of electronic devices along with Disney’s Frozen
Studio 100 Film and Shout! Factory sign Maya the Bee – Movie deal
Brand Licensing Europe 2014 bolsters a booming industry
The Roots and Fifth Harmony Join Stellar Concert Lineup for Nickelodeon HALO Awards
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