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BRANDORA – The World of Licensing is a worldwide unique business platform for the licensing industry. We provide business professionals and everyone interested with comprehensive information on what’s going on in the international world of licensing. Here you will find latest news about the licensing marketplace – about brand licensing, brand extension, trademark and character licensing, celebrities and charity organisations, promotion activities and merchandising campaigns as well as latest product news. What is more, thanks to our unparalleled database, details on properties, licensed manufacturers, products, rights owners and agencies are virtually just a click away. More than 3,000 business professionals have already subscribed to our bi-weekly Lizenzbranche Bulletin and circulation figures are constantly rising.


Congratulations to all award winners


LIMA Awards 2015 in Germany were announced at 2015 Licensing Market

The LIMA Awards 2015 in Germany were awarded at the end of a very impressive "Licensing Market Munich" and as the climax of the wonderful dinner party with nearly 500 guests at the leading "Hotel Bayerischer Hof" in Munich.

  • License of the year: Minions
  • Promotion of the year: REWE Group / Disney
  • VIP Sports Brand of the year: DFB / National Soccer Team
  • License product of the year: Minions Tic Tac / Ferrero
  • Licensor/ Agency of the year: The Walt Disney Company Germany, Austria, Switzerland
  • Retailer of the year: Rewe Group
  • Licensee of the year: Blue Ocean Entertainment AG
Dracco presents Filly at the LIMA Licensing Market

According to latest evaluation Filly® enjoys continuously rising popularity on the collectibles market in Germany, a trend that builds the foundation to the brand’s overall success. The pre-show at the Nuremberg Toy Fair this year was really positive and there have already been follow-up orders for the Christmas season 2015. In the npd Toy Charts (impulse products at a price of 3 Euros or under) Filly® finished fourth and is first among girls’ brands. ... mehr




Paramount Pictures kündigt für 2017 zwei neue Animationsfilme an

Bei „Amusement Park“ sind Bob Bacon als Head of Production und Lenso Disalvo als Head of Creative an Bord. Dylan Brown, dem wir „Findet Nemo” und “Ratatouille” verdanken, führt Regie. Die Story: Ein Mädchen entdeckt einen vergessenen Erlebnispark und freundet sich mit den dort verbliebenen, längst verwilderten Tieren an. Gemeinsam wollen sie den Park wieder zur Attraktion machen und ...mehr


25th anniversary – comeback of Diddl

After it became quiet around the famous cult mouse in the last few years, now fans of the Diddl mouse may rejoice. In close cooperation with its creator Thomas Goletz and KIDDINX Media GmbH, the postcards app MyPostcard has published a new collection of Diddl greeting cards. In addition to many famous and popular designs the new collection also features quite a few brand-new motifs. ... more


Peanuts celebrate their second Christmas at Butlers
MIA, Spacetoon’s first-ever co-production, arrives on kids’ TV
ZDF Enterprises teams up with Emmy Award-winning producer Jasper James
Masha and the Bear delivers sweet treats and creative fun!
Art Ask Agency are proud to present Turnowsky design house licensing program for the first time
Marcus Level sets out to conquer the Spanish- and Portuguese-speaking worlds
Tip the Mouse from m4e has been acquired by Disney Junior Latin America
Prof. M.K. Singh appointed as the president of Indian Commerce Association
The Brand & Lifestyle Licensing Awards – Now Open For Entries
It’s Christmas time with Masha At The Movies!
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