BRB Internacional on board as sub-agent for PlayStation® software IPs

Target Entertainment Group has appointed BRB Internacional as the licensing sub-agent for the PlayStation® brand and selected PlayStation® software IPs (intellectual properties) across Spain and Portugal.

The appointment will see BRB manage a merchandise programme spanning all consumer product categories excluding PlayStation peripherals and PlayStation specific accessories.

The PlayStation brand incorporates the PlayStation logo, the format logos: PS one®, PlayStation®2 (PS2™), PSP™ (PlayStation®Portable) and PlayStation®3 (PS3™), DUALSHOCK®3 wireless controller designs and well know PlayStation symbols and phrases like ‘The Game is Just the Start’.

The PlayStation IPs licensed to BRB are LittleBigPlanet™, EyePet™, Invizimals™ and SingStar™.

Richard Woolf, director of licensing at Target Entertainment Group said:
“We are confident BRB will deliver a successful licensing programme for the PlayStation brand and game titles. They are committed and enthusiastic, making them the ideal choice as our agent.”

Javier Biern, sales manager at BRB Internacional, added:
"Our retail clients are really keen to start working with Playstation’s outstanding IPs. We are looking forward to ensuring these famous gaming characters and brands jump out of the consoles and into consumer products ranges.”