BRANDORA – The World of Licensing

brand-licensing.com is a worldwide unique business platform for the licensing industry. We provide business professionals and everyone interested with comprehensive information on what’s going on in the international world of licensing. Here you will find latest news about the licensing marketplace – about brand licensing, brand extension, trademark and character licensing, celebrities and charity organisations, promotion activities and merchandising campaigns as well as latest product news. What is more, thanks to our unparalleled database, details on properties, licensed manufacturers, products, rights owners and agencies are virtually just a click away. More than 3,000 business professionals have already subscribed to our bi-weekly Lizenzbranche Bulletin and circulation figures are constantly rising.

LIMA Germany: Latest news about the Licensing Market 2010

LIMA Germany is working at full capacity for the Licensing Market 2010 and the agenda is already promising: This year, presentations on the show floor will once more span the whole spectrum of licensing. Due to the significant number of exhibitors, the Licensing Market covers all areas of licensing and a well-balanced seminar programme contributes to the show’s innovative and visionary profile. The Licensing Market provides professionals from all aspects and areas of licensing with a common platform to facilitate cross-divisional information flow and cross-company networking. That’s why the Marketplace established itself in the licensing industry and enjoys rising popularity year after year. Thanks to the increasing interest among top class retail partners the Licensing Market is a place where contacts are made and contracts are signed. The day will reach its peak with the annual presentation of the coveted 2010 Lima Germany Awards and the following ... more

BRANDORA´s Point Of View: Current Analysis Of The German Licensing Market

Why do people buy licensed articles? Do they just want to join the in-crowd or do they appreciate proven quality? Whatever it is, licensing still plays a major role these days and will certainly do so in the future. Have a look around – how many of the things you see actually are licensed products? Whether it is apparel, beauty & care products, food and beverages, stationery or toys – it’s impossible to do without licensed products. And it’s most important to have the finger on the pulse of time and launch the right product at the right time to the right market. Here you will find latest news on the licensing market in Germany:

Music goes fashion!

The rock star look has influenced the world of fashion for years and will certainly accompany us through the year. Some call it “Grunge”, others “Glam-Rock”: clothes worked with rivets and rhinestones, vintage washes and destroyed effects. What is more, also the 1980ies celebrate their fashion comeback. Colourful designs on t-shirts influenced by Grunge or Electro are real eye-catchers and absolute must-haves this summer. Fashion and music are common elements of communication and leave room for effective self-presentation. Fashion and music have always been a way to express group membership. Ever since their foundation seven years ago, Celebrities Entertainment has been ... more

Gelini® opens new logistics centre

The Gelini Gummy Bears have a new home. Since midsummer 2010 the cheeky fellows live in the beautiful village Weiler-Simmerberg in the Algaeu region. The new premises not only house the GeliniStudio (www.gelini.de) but also the new storerooms and the logistics centre GeliniOnlineShop. (www.shop.gelini.de)
Already in September two Gelini Puzzle Games will hit retail shelves hot off the press – as usual licensed to and in close cooperation with the Ravensburger Games Company. (www.ravensburger.com)
The smaller 500 pieces puzzle "Frühstückspause" (Morning Break) starts this autumn with aromatic coffee, delicious cupcakes and – of course – the vivid Gelini in the middle of action. After the remarkable success of the 1000 pieces "Frühstückspuzzle" (Breakfast Puzzle) and the 2000 pieces ... mehr