MTV Networks is world’s biggest TV network and leading multi-media brand for young people. In 2005 MTV won the title “Most valuable Media Brand” awarded by Business Week and Interbrand for the sixth time. With 42 TV stations in Asia, Australia, Europe, Latin and North America, Russia and the Middle East each MTV channel represents the local and cultural taste in music and features a balanced mixture of regional, national and international artists as well as local programmes airing world-wide. MTV Networks reaches more than 400 million households around the globe.

In Germany they represent leading music TV brands from Germany, Austria and Switzerland: MTV, VIVA and VIVA Plus with an extensive portfolio of music, entertainment and lifestyle formats reach more than 36 million German speaking households. Their classic programmes are complemented by the six pay-TV channels TV hits, MTV Dance, VH1, VH1 Classic, MTV Base and MTV2.

From September 2005 also NICK, German subsidiary of the worldwide successful Nickelodeon, belongs to MTV Networks. NICK stands for high-quality and multi-faceted children’s programme. NICK provides German children’s programming with a broad range of high-quality preschool series, cartoons, teen shows and comedy formats. Some of world’s most successful children’s shows and classics air on NICK - like 'SpongeBob SquarePants', 'Jimmy Neutron’ and 'Blue's Clues'. In addition, NICK exclusively presents many new formats: The educational preschool series 'Dora – the Explores' and 'The Backyardigans', the super-hero animation 'Danny Phantom', the scientific magazine 'Forscherexpress' as well as popular comedy shows like 'Zoey 101', 'Unfabulous', 'Girlfriends' and 'My Family'. NICK broadcast their programme twenty-four / seven and reach 83 percent of German TV-households at an average. Nickelodeon is a one-of-a-kind multimedia entertainment brand for children.

Nickelodeon’s success story started in 1977 in the United States. Today they reach 320 million households in 169 countries with their 28 TV channels, 21 programmes and 2 broadband services in Africa, Asia, Europe, Latin America and the United States. What is more, NICK shows are also aired by third parties on important markets world-wide. Due to their multi-platform approach, NICK additionally provides digital channels – like Noggin, Nicktoons, GAS and Nick Too – in the UK, Australia, the USA and Mexico plus several country-specific websites and internet platforms.

This whole new broadcasting portfolio is promoted by Viacom Brand Solutions. They develop various integrative schemes from traditional paid-for advertising time over individual cross-media concepts to special merchandising events. Viacom Brand Solution also pool vital business elements like disposition and research, target group evaluation, brand value and track latest media trends. Doing so, they are able to guarantee consistent, efficient and powerful marketing and promotion.

Their cross-media approach is supported by the work of Nickelodeon & Viacom Consumer Products Germany, who are responsible for marketing most NICK-, MTV- and VIVA properties in Germany, Austria and Switzerland. Nickelodeon & Viacom Consumer Products is an international licensing agency with a 50/50 mixture of global and local licensees. They feature a top-brand portfolio, long-term merchandising strategies, successful marketing activities focussing on retail, full integration of TV-activities of all MTV Network Channels and are part of the most successful entertainment company of the world.