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Licence Description
NameAsterix
OwnerLes Editions ALBERT-RENÉ, GOSCINNY-UDERZO
AgencyEuro Lizenzen
Region: GAS
Product Categories: all
OriginComics
Target GroupAdults and Kids
Web Sitewww.asterix.com
 
News...(all editorial contents on "Asterix")
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© 2012 Les Editions Albert René / Goscinny-Uderzo
Description:

Asterix – The license with the Gaul’s magic potion

Key factors for success

  • Number one object of affection among comic book lovers: Average circulation of app. 120 million in German-speaking territories
  • Guaranteed success in publishing, film and on the licensing market for more than 50 years
  • Up-to-date further development and support of the brand
  • Independent of short-lived trends
  • Regular new releases and promising licensed products
  • Regular presence on TV achieving top ratings

Brand awareness
  • Level of awareness: 98.5% of all people in Germany recognize and love Asterix
  • Third-favourite among German children aged between 4 and 12 (according to Kids License Monitor I/2011)
  • Broad acceptance among parents and children
  • Regular high prime-time ratings

Events 2012 – 2014
  • 18 October 2012: New movie “Asterix & Obelix im Auftrag Ihrer Majestät”
    Pan-European theatrical release
    Massive media campaign
  • September 2012: begin of the pan-European “Asterix Tour”
    Stops in all major European cities
    Several stops in Germany
    Start in Frankfurt
    www.asterix-tour.com
  • Spring 2013: New Asterix comic
    New artist, new scenarist
    Initial print run of 5 million in Europe
  • 2014: 3D animated film “Die Trabentenstadt”

Licensees
Atari computer, game platforms & / software / for transporable game platforms Products
Atomax decoration & live textiles
Atomax system toys / set-up systems
César seasonal toys Products
Edel:KIDS audio CD Products
Egmont books for children Products
Ehapa books for children Products
Game Boy computer, game platforms & / software / for transporable game platforms Products
Game Boy Advance computer, game platforms & / software / for transporable game platforms Products
Hilka fashion for children / outerwear
Hilka plush- & stuffed toys
Hilka seasonal toys Products
Infogrames computer, game platforms & / software / for game platforms
Infogrames computer, game platforms & / software / for PC
Infogrames computer, game platforms & / software / for transporable game platforms
Karussell audio cassettes Products
Karussell audio CD
Mühleck system toys / set-up systems
Mühleck tombola- and cash articles
Nintendo computer, game platforms & / software / for transporable game platforms Products
Panini paper toys & sticker
Ravensburger Spiel classic puzzles Products
shoebox computer, game platforms & / software / for PC
Togu sport, gym and outdoor
Top Trumps card games Products
Universal Home Entertainment audio cassettes Products
Universal Home Entertainment audio CD
Universal Music audio cassettes Products
Universal Pictures audio cassettes Products
Universal Trends system toys / set-up systems
Universal Trends tombola- and cash articles
Winning Moves card games Products
XfürU system toys / set-up systems Products
XfürU tombola- and cash articles Products