Description:

Toy Story is the first fully computer-animated full-length feature film and since 2007 one of the 100 greatest American films of all time – according to the American Film Institute.

Toy Story (1995)
Being Andy’s favourite toy Woody has the say in his child’s room. Whenever the boy leaves the room, the cowboy doll comes to live and with him all the other toys. One day they excitedly discuss Andy’s impending birthday and fear their owner will privilege his new gift. And indeed, the newcomer Buzz Lightyear, a bosting Space Ranger, soon replaces Woody as Andy’s favourite. But Woody is not willing to accept his downgrading …

Toy Story 2 (1999)
Cowboy Woody is kidnapped! His best friend Space Ranger Buzz Lightyear watches in horror and sets up a rescue party – together with all his funny, chaotic but bold toy companions from Andy’s room. They ride for a fall to rescue their friend from reckless toy store owner Al McWhiggin. Al plans to sell Woody as a coveted collectible item to a toy museum in Japan. An exciting hunt starts, and when they finally find Woody, it is almost too late …

Toy Story 3
The third instalment is scheduled for 2010. Andy leaves his home for college and his toys are being dropped off at a day-care center. In the meantime, Ham, Rex and Mr. Potato Head set out to search their long-lost twin brothers.

Key Elements

• Friendship
• Humour
• Outer Space
• Imagination
• Cowboys

Factors of Success
In 1995 Toy Story brought in 392 million US $ in worldwide box office sales and won a special Academy Award, amongst others. Toy Story 2 made 529 million $ in global box office sales and won several awards, including the Golden Globe as Best Motion Picture, Musical or Comedy.
After 13 years of success Toy Story can now rely on nostalgic effects with the viewers of the first generation. At the same time the re-launch targets a complete new generation.

Movie
Toy Story and Toy Story 2 in 3D will soon see their relaunch to German theatres. (US-Debut: Oct 2009, February 2010, in Germany: tbc) Toy Story 3 is scheduled for release in 2010. (Timing tbc)

DVD
September 2008: Toy Story – pop-up packs DVD, Toy Story 2 – pop-up packs DVD
February 2008: Toy Story – Anniversary Edition, Toy Story 2 – Anniversary Edition, Toy Story 3D and Toy Story 2 3D will also be released on DVD. (Timing tbc)

TV
Free TV broadcasts of Toy Story and Toy Story 2 scheduled for autumn 2009. (tbc)

Disneyland Resort Paris
Buzz Lightyear Laser Blast (Disneyland Park)