Description:

Sunny Day
Sweepin' the clouds away
On my way to where the air is sweet

For more than 35 year German preschool children and their families have known and loved the Sesamstrasse (Sesame Street). The show made its German debut in 1973 on Norddeutscher Rundfunk (NDR) and is one of the four most popular TV shows for children in Germany today.

Sesame Street promotes values like imaginative play, self-esteem and respect for others as well as the appreciation of the world around you. Three generations of children have already grown up with the innovative and educational programmes of Sesame Street.

Sesame Street is …

• positive: Sesame Street conveys values like authenticity, optimism, imagination and open-mindedness.
• one-of-a-kind: Sesame Street provides a special combination of entertaining and educational content.
• famous: More than 95% know the Sesame Street Show.
• popular: Ernie, Bert, the Cookie Monster and national characters like Samson and his friends have long become classics.
• long-running: For more than 35 years the Sesame Street has entertained generations of children.

Facts:
For more than 35 year the Sesame Street has inspired preschool children and their families alike. Today, the show ranks among the four most popular children show in Germany.

• Regular broadcasts for more than 30 years
• 52 new episodes each year
• Awareness level of more than 95%
• More than 250 licensed products on the German market
• Large scale media support: TV, online, print (magazine) and promotion activities
• New claymation programming “Die Abenteuer von Ernie & Bert” (The Adventures of Bert and Ernie) from autumn 2008: 52 x 5 min episodes airing daily on Ki.Ka at 6.40 pm

TV:

• Ki.Ka: Mon – Sun at 8.00 am
• NDR: Tue – Fri at 6.55 am
• ARD: Sun at 7.15 am

-> The Sesame Street has continuously been airing on German TV for more than 35 years -> Each year 52 new episodes!

Online:

• www.ndr.de/tv/sesamstrasse.de
• www.sesamstrassen-fanclub.de
• and more…

Print:

• Sesamstraße Magazin (12 issues per year)

Claymation Series:
From 06 to 18 November 2008 the new claymation series was first broadcast in Germany.

• 26 x 5 minutes
• Airing: daily on Ki.Ka at 6.40 pm
• Re-run of season 1: from 04 April 2009 at 10.00 am & from 25 December 2009 at 6.40 pm
• Season 2 is scheduled for broadcast from 07 to 24 December 2009 at 9.00 am on Ki.Ka.
• Re-run of season 2: from 07 January 2010 at 6.40 pm